This is my Domain
In this entry we will discuss securing a web presence by establishing your domain.
When I think of the word domain, images of vast lands filled with kingdoms controlled by mighty kings are conjured up in my mind. I suppose this is partially due to the fact that I read too many fantasy novels throughout my life. Regardless, it gives us a good visual representation of the importance of establishing a solid web presence for your brand. You are the king of your company and brand. You must establish a good stronghold to protect your image from outside threats. Let’s examine a few ways you can protect your brand by establishing your domain.
The first thing we will discuss is choosing the best names for your business and products. There is power in a name. Your name may be the only thing a potential customer may be exposed to, so make it something memorable. Take some time thinking about what your company is all about. Ask yourself some questions like: Do I want to use existing words that are descriptive of my business? Do I want to create a name using a combination of existing words to form a new compound word? Do I want to create a new word altogether? Could my potential name get confused with competitors in the same space? Is my name descriptive enough, yet short enough that using it for email and other correspondence it wouldn’t become a pain to use? Is it unique enough? Is the domain available? The last question is very important, which we will discuss in a second. Once you have answered these questions, don’t stop there. It would be best to come up with several names that are potential candidates. Now that you have narrowed your efforts down to a list of potentials, bring up your favorite domain registering service and check the availability of them. I guarantee there is no quicker way to narrow down your list than this step. With over 252 million registered domains worldwide, it is getting harder and harder to be unique. I have had to cross off a lot of my favorite potentials due to this fact. Don’t get discouraged though. Even if your favorite name isn’t available, by testing each name with criteria similar to above, any potential on your list would be a good fit.
Secondly, consider registering your domain name to establish your place amongst the web. I would venture to say that your web address is even more important than the physical address of your business. Registering a domain name is quick and painless. There are many domain registration services out there with very similar fees and services. Do a little research before selecting one to determine the best fit for your needs. Some things to consider is whether they offer hosting services as well. Some services require a separate hosting account for each domain, while others allow unlimited domains under a single hosting account in which they would obviously share the allotted storage amounts. It is important that whoever you choose, make sure that you own the domain and are able to transfer it to another hosting service if any problems should ever arise. Since the cost of registering a domain is pretty cheap, I recommend that any time inspiration hits and you think of the perfect name for a potential product, snatch up the domain and park it for future use. I picked up the backtodust.com domain probably a good 10 years before using it. Another thing to consider with domain names is phishing scams. Phishing is a way that people not interested in honest work try to steal your web traffic by registering domains very similar to your domain. Maybe there is a common typing mistake a web user would make while typing in your domain name that lands them to a phishing site. From there the scammers may try to look like a legitimate site in an effort to harvest the web user’s information. For this reason, you may want to think of any common mistakes a user may make while navigating to your website and register those domains as well. Just have them redirect to your main site. If you ever discover that someone has created a phishing site based on your domain, congratulations, the scammers must think that your web presence is successful enough to benefit them. After you pat yourself on the back, report them.
Lastly, let’s talk about social media. In this day and age social media is here to stay. The amount of time that the generations of today spend on their mobile devices is staggering. If you want your business to be relevant in this day and age, sign up for the major social media services out there. Videos, blogs, podcasts, tweets, posts are all powerful ways to generate a following for your business with little monetary investment. Keep in mind though, it is called social media. If you plan on making any sort of leeway in this space you have to be participatory. Not everyone is a social butterfly, I get it. This is an area in which you will want to expand yourself though if you want the younger generations to take an interest in your business. Long gone are the days of just listing your phone number in the local phone book. A strong social media presence will drive potential customers to your website. Don’t miss out on this potential.
So, whether through your web presence, social media or even word of mouth. Brand identity is important. Establish it, put in place strongholds to protect it and you will be well on your way to your own happily ever after. Thanks for stopping by and reading this edition of “When the Dust Settles”. If you found it interesting or helpful, please take a moment to share it with your friends. And don’t forget to click on our social media links and like or follow us. Until next time.